A digital presence is essential for any business to keep printing money over the internet for years. After all, you must have noticed that people are increasingly connected. The internet hasn’t just changed the way they communicate. It also brought new consumption habits to most of them. As proof of this, we often hear someone say: “If a company is not on the Internet, it does not exist.”
For sure, if your business is not in the digital environment, besides it not existing, you are still failing to make money. Want to know why? So keep reading this article to find out how to sell more by building your digital presence the right way. Stick to the end as well to get an idea of ways to build a solid digital marketing strategy framework that can help speed up the zeal to get your business digital presence.
Many people think that promoting a company online comes down to having a website, creating a page on social media, and investing in sponsored posts. But what not everyone knows is that the digital presence goes beyond that with the forever growth that keeps coming to the internet.
Digital presence is how your brand uses digital media to show itself to be relevant and trustworthy to consumers. It also concerns the positioning of the brand on the web. But how do you know how to position yourself properly?
To do this, keep in mind that the first step is to know your target audience and create your personas. When this information is clear, it becomes much easier to plan and know which tools to use in your digital marketing strategy.
As we said earlier, digital presence is how your business appears online, and it comprises several components, such as your website, social media, content, SEO, and online reviews. Having a strong digital presence is vital for several reasons, such as:
• A strong digital presence helps you reach a larger audience looking for your products or services online.
• It allows you to connect with customers on a more personal level and communicate your brand values and personality.
• It builds trust and credibility with potential and existing customers who can see your online reviews, testimonials, and ratings.
• It lets you differentiate yourself from competitors by showcasing your unique features, benefits, and offers.
• It expands to all the touch points a consumer may have with your brand online, such as your blog, email, video, podcast, and more.
• A strong digital presence helps you build authority on your product or services.
To expand your digital presence, you need to have a broad digital marketing strategy framework that covers all the aspects of your online footprint.
Setting up a website alone won’t do the deal; you need to optimize it for user experience and SEO, create valuable and engaging content for your target audience, leverage social media platforms to interact with your followers, monitor and manage your online reputation and measure and analyze your digital performance.
A digital presence is not a one-time thing like some business owners always think after creating just a website and a few content. It requires constant updating, refining, and improvement to keep up with your customer’s changing needs and preferences and the evolving trends and technologies of the online world. Investing in your digital presence can boost brand awareness, customer loyalty, and business growth.
Inserting a brand on the network is not that simple; it is quite the contrary, especially when you must start from the beginning. The effort must be continuous with a properly laid-out digital marketing strategy framework to generate positive results.
To facilitate understanding of building a digital presence, we will detail the most important aspects of this process. Thus, you will realize how important it is to work on the public’s perception of your company.
In summary, brand positioning is the place that the company occupies in the minds of its consumers. When a brand is well positioned, its main advantages are easily remembered by people.
Before buying a particular product or doing any service, it is common for people to search for information about it on the internet. And as we mentioned earlier, relevance and reliability are the attributes that consumers take into account when making a purchase decision. An efficient digital presence requires quality content, as your content will help you spread your brand’s authority and credibility.
Don’t forget that the published content must speak to your persona and be directed according to one of the moments of the shopping journey. In addition to improving your digital positioning, well-crafted content also helps you to be found by search engines. But for that, good SEO practices are needed, and only a professional who understands the search engine can bail you out for that.
Getting closer to your audience is also a great way to increase your business’s digital presence and get engagement. Build a genuine relationship with your persona. Thus, you will have more information about it and be able to customize the strategies and positively impact it.
As we have already mentioned here on the blog, digital tools make it possible to measure results accurately and quickly. In this way, there is a way to readjust strategies and ensure a more solid digital presence. As simple as some tools may look, having a professional handle them is the best way to monitor them for improvement.
There are several tools you can use to build your company’s digital presence, making it relevant to your audience.
The main ones are:
• Google My Business
• Social media
• Email marketing
• Digital Campaigns
First of all, you must invest in a website to promote the products and services offered by your company, but that’s not all it’s for. The site brings information about the company, its clients, and the work carried out. That is, it also works as a catalog. The website needs to be responsive, easy to navigate, and SEO optimized.
A blog is a tool that helps bring customers and potential customers closer together. After all, with it, you can create content for all stages of the buying journey. These contents need to be relevant to appear in search engines like Google. This is a tactic that expands the digital presence and generates authority within its segment, which is why it is interesting to invest in and implement the right digital marketing strategy framework, both for the blog and all other digital marketing fronts in your business.
Who has never searched for a solution on Google? Definitely not you! People do this all the time. That’s why you need to register with Google My Business so that your address is found in these searches. Try to register and use it updated. Put the right address, photos, and opening hours.
Google Maps is not just an address search tool. It is also useful when searching for a product and service that is close to where the user is. Thus, your business can become better known with visibility guaranteed by Google Maps.
Use social media as a favor, but you need to use the correct form for this. Remember that a corporate account is different from a personal account and requires planning that involves content, graphic resources, and language.
Email is a very effective tool but must be used with planning. Run campaigns offering e-books or infographics in exchange for the user’s email. From this granted permission, it is possible to initiate communication to nurture your lead.
Campaigns select an audience targeting that you want to reach. Thus, your company is able to direct communication to the right people. With so many options, you have to ask: Which ones should I use in building my company’s digital presence?
This depends on your type of business and audience. Test the tools to find out what will bring the most return to your company. You don’t need to be present in every online environment. Find out which one makes the most sense to you, and try to be where your potential client is.
Suppose you want to increase your online visibility. In that case, you might need professional assistance from specialists who can walk you through the process and provide you with the best options for your company. Although numerous companies and consultants provide digital marketing services, Mari-Marketing is the best we recommend, with a proven track record.
Mari-Marketing is your top digital marketing and e-commerce partner that specializes in assisting companies with their online presence, particularly on Amazon. We can help you reactivate your Amazon account, manage it, optimize your listings, run PPC ads, take product photos, and more.
Our crew comprises highly skilled and certified experts who can handle any Amazon issue like a boss. We’re super-efficient and always deliver amazing guidance and results. In addition to being an authority on Amazon, Mari-Marketing is also knowledgeable about other areas of digital marketing, like SEO, social media, email marketing, content marketing, and more.
We’ll assist you in developing a thorough and successful digital marketing strategy framework that accounts for all the channels and platforms your customers use. Additionally, we will track and evaluate your online performance and offer suggestions and insights you can implement.
Mari Marketing is the best option to hire to expand your internet presence and increase sales. We have a track record of providing excellent work and ensuring customer happiness. To learn more about us and view some of the reviews and case studies, visit our website, Facebook page, and YouTube channel. You can also contact us on our website for a free consultation and estimate. The partner you need to advance your internet business is Mari-Marketing!
The importance of having a digital presence is actually limitless and enjoyable for long. Several studies have shown that having a solid digital marketing strategy framework is effective in getting your business to the face of all internet users. Also, it has been proven that building your digital presence is more productive than any other type of marketing you’ll practice.
You can reach out to one of the best digital marketers teams at Mari-Marketing for the right consultation and road map to get you started!